this commercial is the centerpiece of the europe-wide awareness campaign “change for health” we have created for neuraxpharm, which encourages people to rethink their preconceptions about medical cannabis. the campaign revolves around the big idea “if we turn our back on medical cannabis, we turn our back on millions of patients”. we are implementing it across all communication initiatives for patients, doctors and pharmacies.

clara fernández · Medical Cannabis Marketing Specialist at Neuraxpharm

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As a pharmaceutical company with more than 35 years of experience, it was important to find a communication code for our medical cannabis that would maintain Neuraxpharm's pharmaceutical positioning and differentiate us from other medical cannabis companies. At the same time, an emotional and patient-focused approach was key to connect with our target audiences. Krieen's strategy struck this balance and their creative approach won us over from the start.

based on galenicum’s “believe in life” brand soul, we created “caress life” for its dermatological business unit galenicumderma. eversince, we have been applying this positioning across all brand touchpoints, from packaging design to product campaigns for doctors, pharmacies and patients, positioning the brand in the spanish market. our patient-focused approach is present throughout all communication initiatives, in which we chose to show the skin disease in an optimistic and real environment to help normalize them.

ivan pla · ceo at galenicumderma

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we have been working with krieen since the very beginning, and once more their team has found a value proposition with a creative potential that will last for years. right now at galenicumderma we find ourselves in a very exciting moment and ‘caress life’ fully embodies our mission of helping patients enjoy their lives through their skin, be it by healing or relieving their dermatological disease.

the campaign “desescóndete” (“don’t hide”) we created for galenicumderma’s acne product range “acnium” and “probiac” empowers an acne-positive movement among teenagers in social media. after 2 years of the pandemic, many teenagers are afraid to take off their face mask. why? insecurity, imperfections, and above all... pimples. we want them to show their skin as it is, without hiding pimples or smiles anymore. we do so by showing a cast of real-life teenagers without make-up on, in an authentic environment, just being themselves.

ivan pla · ceo at galenicumderma

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we have been working with krieen since the very beginning, and once more their team has found a value proposition with a creative potential that will last for years. right now at galenicumderma we find ourselves in a very exciting moment and ‘caress life’ fully embodies our mission of helping patients enjoy their lives through their skin, be it by healing or relieving their dermatological disease.