jürgen krieger, ceo & partner: 30 years of experience creating successful national and international advertising campaigns
jürgen krieger founded krieen in 2011, pursuing his dream of creating communication according to his way of understanding successful brand building. this constituted a consistent, long-term and multi-channel approach developed from working with world-renowned brands as an executive creative director in grey and ddb barcelona.
strongly influenced by bauhaus simplicity, he began his career as an art director at tandem cg ddb barcelona, where he rose to creative director working on brands like sony, volkswagen, estrella damm and bbva. in 2000 he was appointed to the top creative post at grey barcelona, where he created award-winning campaigns for pilot, nokia, honda, ambi pur, pringles, california walnuts, fairy, torres and pasta rana. he turned grey barcelona into the most awarded spanish wpp agency in 2007 and into the most creatively awarded agency of the grey network in 2008. in the same year, grey spain became the 3rd most awarded spanish agency worldwide and the 7th most awarded iberoamerican agency. krieger holds more than 100 awards including 11 cannes lions.
building international brands
gold lion cannes · silver lion cannes
pilot handwriting: rising pilot’s brand awareness with 0 media investment
a web application gave people the chance to create their very own digital handwriting and send the world’s first-ever handwritten emails. thus, people recovered a part of their identity that they had lost online. the campaign reached 2.380.000 web visits in 12 months with 0 media investment.
gold lion cannes · gold ny print · award liaa · bronze fiap · award epica · finalist eurobest outdoor · finalist eurobest print
sony walkman: positioning sony as a trendsetter in technology
this print and outdoor campaign was a sales success for sony’s walkman and had a major impact on the perception of sony’s brand as a pioneer in entertainment technology.
international cross media campaign
3volution & newton’s cradle: ambi pur’s biggest sales success ever
in 2006 ambi pur launched “3volution”, a pioneering air freshener that renews the freshness by automatically changing the fragrance every 45 minutes. this new product was difficult for people to understand, but the “newton’s cradle” key visual easily conveyed how the product works, turning this campaign into the impulse for ambi pur’s biggest sales success ever.