Jürgen Krieger, ceo & partner: 30 years of experience creating successful national and international advertising campaigns
Jürgen Krieger founded
Strongly influenced by Bauhaus simplicity, he began his career as an art director at Tandem CG DDB Barcelona, where he rose to Creative Director working on brands like Sony, Volkswagen, Estrella Damm
building international brands
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pilot handwriting: rising pilot’s brand awareness with 0 media investment
A web application gave people the chance to create their very own digital handwriting and send the world’s first-ever handwritten emails. Thus, people recovered a part of their identity that they had lost online. The campaign reached 2.380.000 web visits in 12 months with 0 media investment.
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Sony walkman: Positioning Sony as a trendsetter in technology
This print and outdoor campaign was a sales success for Sony’s Walkman and had a major impact on the perception of Sony’s brand as a pioneer in entertainment technology.
international cross media campaign
3Volution & Newton’s Cradle: Ambi Pur’s biggest sales success ever
In 2006 Ambi Pur launched “3Volution”, a pioneering air freshener that renews the freshness by automatically changing the fragrance every 45 minutes. This new product was difficult for people to understand, but the “Newton’s cradle” key visual easily conveyed how the product works, turning this campaign into the impulse for Ambi Pur’s biggest sales success ever.