with the goal of increasing brand awareness among potential clients, the law firm across legal relaunched its brand through a new commercial. the firm specializes in the corporate sector, mainly in m&a and venture capital transactions for investors and technology-based companies. read more
with the goal of increasing brand awareness among potential clients, the law firm across legal relaunched its brand through a new commercial. the firm specializes in the corporate sector, mainly in m&a and venture capital transactions for investors and technology-based companies.
law firms have still very conservative ways of communicating, also those advising operations related to venture capital. ironically, their core client base are entrepreneurs and investors, a typically disruptive, creative and visionary target.
with an honest, ironic and disruptive look at the world of law, we defined across legal’s mission: helping companies and investors be unstoppable within the jungle of business transactions. this mission is captured in the new baseline “be unstoppable”, a brave message addressed to entrepreneurs and investors. read less
the centerpiece of the relaunch is the commercial "unstoppable", that aims to connect with clients through a widely known, yet often veiled insight: the world of business is a jungle. it’s a wild environment, a land of bewildering complexity and ruthless competition. read more
the centerpiece of the relaunch is the commercial "unstoppable", that aims to connect with clients through a widely known, yet often veiled insight: the world of business is a jungle. it’s a wild environment, a land of bewildering complexity and ruthless competition.
the commercial is a fable that shows a fierce jungle of letters representing the tough challenges start-ups face when closing business deals, such as m&as, investment rounds, corporate reorganizations, ip claims or exit processes.
just like in the jungle, the law of the strongest also prevails in the world of business. start-ups have to deal constantly with big corporations. however, with an unstoppable attitude and a strong legal advice, the laws of the jungle can change. read less
we must speak the language of our clients. and as a law firm focused on advising technology-based companies we felt the need to communicate in a completely different way than we had been doing before. krieen understood us from the beginning and they have given our brand a unique and memorable story with that ironic and daring point that we fell in love with.
the rebranding also encompassed the creation of a new website under the same creative concept. we have been in charge of the creativity, the design and the creative copywriting of the site.
the world of law is still very traditional in terms of communication and is not very creatively exploited. this was on the one hand a great opportunity to create a disruptive piece, but at the same time a huge challenge. we are proud to have found an idea that enables across to radically differentiate itself in the industry, while still communicating its services and business value proposition.
corporate identity · logotype · imagery · icons · brand guidelines
the new logo, designed in lower case with a bold and condensed font, represents the companies mission itself. the letters symbolize the trees in a lush jungle, whereas the line crossing the logo depicts the concept of “being unstoppable” from the beginning to the end of the legal process. the result is an elegant and strong logo full of meaning. in terms of colors, the magenta red stands for passion, whereas black stands for letters, words, laws…
