EyeOs: Making a new technology understandable for everyone

In 2012, cloud computing was anything but understandable. One of EyeOs’ challenges was to explain their own service, a cloud desktop where you could save information – back then a breakthrough innovation.

key visual · imagery · communication code 

EyeOs made easy to understand: A cloud desktop is like having your real desktop in the cloud

The key to explaining EyeOs’ technology was as simple as showing a familiar object as its counterpart. In this case, a real desktop which holds all your working documents and is a familiar object to everyone.

video · digital 

EyeOs’ Indestructible Desktop: Never lose your data. Ever.

An impressive journey of an EyeOs’ desktop which despite facing all dangers, you can imagine will stay untouched.

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