eyeos: making a new technology understandable for everyone
in 2012, cloud computing was anything but understandable. one of eyeos’ challenges was to explain their own service, a cloud desktop where you could save information – back then a breakthrough innovation.
“having krieen as creative partners throughout the whole project was key to achieve our goals, specially due to their proactive attitude!!”
pau garcia-milà – founder at eyeos
key visual · imagery · communication code
eyeos made easy to understand: a cloud desktop is like having your real desktop in the cloud
the key to explaining eyeos’ technology was as simple as showing a familiar object as its counterpart. in this case, a real desktop which holds all your working documents and is a familiar object to everyone.
video · digital
eyeos’ indestructible desktop: never lose your data. ever.
an impressive journey of an eyeos’ desktop which despite facing all dangers, you can imagine will stay untouched.