eyeos: making a new technology understandable for everyone

in 2012, cloud computing was anything but understandable. one of eyeos’ challenges was to explain their own service, a cloud desktop where you could save information – back then a breakthrough innovation.

“having krieen as creative partners throughout the whole project was key to achieve our goals, specially due to their proactive attitude!!”

pau garcia-milà – founder at eyeos

key visual · imagery · communication code

eyeos made easy to understand: a cloud desktop is like having your real desktop in the cloud

the key to explaining eyeos’ technology was as simple as showing a familiar object as its counterpart. in this case, a real desktop which holds all your working documents and is a familiar object to everyone.

video · digital

eyeos’ indestructible desktop: never lose your data. ever.

an impressive journey of an eyeos’ desktop which despite facing all dangers, you can imagine will stay untouched.

discover more work

discover more work