Believe in life Galenicum: A 7-year collaboration of consistent brand construction based on a single brand idea implemented on thousands of communication materials within more than 30 countries
The pharmaceutical industry is a key market for helping patients to overcome
POSITIONING · TAGLINE · CORPORATE IDENTITY · COMMUNICATION CODE
An outstanding positioning and communication code in the pharmaceutical industry
The brand tagline “Believe in life” is a manifesto to the human spirit of overcoming, both for the patient’s personal recovery and the effort of Galenicum’s team to develop the best possible treatments. We translated this positioning into a logotype inspired by the sunrise, representing hope, and a visual identity ruled by warm
VIDEO · DIGITAL
A moving story which brings Galenicum’s brand essence to life
A boy whose mother has breast cancer helps his family move forward, demonstrating the importance of keeping hope always alive.
NAMING · CORPORATE IDENTITY · PACKAGING · KEY VISUAL
Vitae: A medicine brand inspired by
We created the name ‘Vitae’ meaning ‘life’ in Latin, for Galenicum’s bioequivalent medicines, introducing its brand essence on the product itself too. Besides we developed a packaging design inspired by the shape of
PRODUCT CLASSIFICATION · PACKAGING
Galenicum’s Therapeutical Area Classification System: Intuitive colours make medicines easier to identify
Inspired by Leonardo da Vinci’s “Vitruvian Man”, we made the ATC Drug Classification System defined by the World Health Organisation much more visually appealing and easier to understand by adding an intuitive colour to each of the 14 therapeutic areas. For instance, red was used for the cardiovascular system whereas blue represented the respiratory system. Applying the same color reasoning to Galenicum’s packaging would thus enable patients to intuitively identify each medicine.
The same classification system is being used for Galenicum’s nutritional supplement brand Stop&Go, thus creating
CONTENT · WEBSITE · DIGITAL · PRINT MATERIALS
GalenicumVitae.com: The Quick Health Guide
The world of health is often very difficult to understand, especially online. Nevertheless, understanding illnesses and their treatments
With just one click, everyone can access reliable, visual and easy-to-understand information on more than 150 diseases and their treatments along with recommendations for a healthy lifestyle. 450 original graphics have been created in collaboration with the Parc Sanitari Sant Joan de Déu Hospital.
CONTENT · POSTER · PRINT MATERIALS
GalenicumVitae Poster: Understand human health at a blink of an eye
CONTENT · ILLUSTRATION
Eye-catching health content
Understanding health is key for a healthy lifestyle. Therefore, making health-related content appealing to everyone, including the younger generations, is essential to enhance people’s health and lives. We are creating a number of eye-catching and didactic visuals that are used both on online and offline materials of Galenicum.
PRINT AD · OUTDOOR · KEY VISUAL
Galenicum’s Key Visual: Life always finds a way
SALESFOLDER · FAIR MATERIALS
“Living Card”: Bringing a brochure literally to life
The paper used for this card contains seeds. After some weeks in a recipient with water, flowers grow from the paper, thereby conveying the main values of Galenicum: life, hope
VIDEO · DIGITAL · CREATIVE & PRODUCTION
Christmas Greeting Video: Hope is the most valuable gift
If there is a time of the year when hope is more present than ever, it is Christmas. We created and produced this video as a Christmas greeting for Galenicum’s customers, conveying the message that the most valuable gift you can give away is hope. This provides a strong reminder of Galenicum’s brand essence.