ÖPSO: Europe-wide launching campaign of pioneering home fragrances
Blue Sun launched ÖPSO, the first air freshener made from natural tree resin. To give greater strength to this innovative formulation, we based the communication umbrella concept on the origin of the fragrance. This concept unites both the natural provenance of the resin, the Mediterranean pine trees, and the provenance of the fragrance range which is inspired by the most majestic forests in the world. Ultimately if you know the background and formulation of a natural and fresh home fragrance, you will enjoy it even more.
communication code · key visual · print materials · presenter box
The ÖPSO Key Visual: The whole fragrance story in a single picture
Also based on the idea of “provenance”, we created a key visual that explains the whole fragrance story from the naturally released resin drop to the fragrance released at home that fills the air with delicate scent notes. We created a number of communication materials in 7 languages for over 10 countries based on this key visual.