pbserum cosmeceuticals: a brand that understands beauty as an attitude
the beauty industry is crowded with competition and widely known for depicting women with aesthetic canons further from reality. understanding that cosmetics are just a first step to beauty and that your self-confidence is what makes you truly beautiful are the cornerstones we defined as pbserum’s brand essence.
“when we started working with krieen, our cosmeceuticals company was facing important growth. it was clear to us that building a brand with a relevant value proposition was key to connect with our target, especially in a rather cold scientific industry ruled by traditional beauty canons.
krieen gave an amazing soul to our brand, perfectly combining the scientific background of our business with an emotional brand story for our cosmeceuticals. their tagline “believe in yourself” quickly resonated amongst our target because it clearly went beyond the classic beauty canons. working with krieen was an absolute pleasure, their team is agile and extremely motivated, and they always find a creative solution to any challenge.”
sabina giovannini – chief marketing officer at pbserum
positioning · tagline · corporate identity · communication code
redefining the actual role of cosmetics in our daily lives
beauty goes far beyond appearance. however, still the wish to be more attractive is positive, because looking after yourself makes you feel better, and feeling attractive will have a significant impact on your life. thus, a cosmetic treatment that really works is the first step, but believing in yourself is the rest.
projects & materials created
products under the brands pbserum and pbserum daily
video · digital
a moving story about the unexpected behind beauty
a woman looks at herself in the mirror and discovers the world’s most effective beauty treatment: love.
product classification · packaging
packaging that not only explains the product but awakes self-confidence
we turned the very packaging of pbserum into a mirror with the message “believe in yourself” on it, making clear that the cosmetic product you just opened is only the first step to being beautiful. the rest depends on your self-confidence.
website · digital
an extremely effective but hard-to-understand treatment, made simple
we created an easy-to-navigate and intuitive website along with a number of visually consistent images that clearly explain the brand’s philosophy and the proven effectiveness behind pbserum’s “cosmeceuticals”.