Protekting: A sustainable vision of the phytosanitary industry
For a phytosanitary company, thinking and acting in a sustainable way means considering the effect of its actions at all levels. This is because everything around us is connected: the Earth, plants, animals and humans. This is the brand approach Krieen defined for this young and innovative phytosanitary company with the ambition to do things differently, including the development of ecological phytosanitary products.
Positioning · naming · logo · corporate identity · key visual
Protecting crops, protecting health
The main benefit of phytosanitary products is crop protection, mainly by fighting harmful organisms. However, its purpose is also to protect people’s health by ensuring that these products are safe and less damaging to the environment. We wanted to reflect both sides by creating the name “Protekting”, which is written in present participle to highlight the active involvement of the company in the development of sustainable phytosanitary solutions.
The logo and key visual also convey protection, maintaining the concept of “transparency” as a core value of the company.